Have you ever been in a Hotel lounge when they announce “Last call for Happy Hour!” and immediately every Tom, Dick and Harry storms their way to the bar? 🏃♂️🏃♂️🏃♂️
It’s no secret that urgency makes people act 🚨
Let’s shift the angle and look at it from a business point of view.
What is it about the offering you’re going to make to your prospect that will make them act in the short term? It could be a temporary pricing discount or it might be the ability to work with you now will give them a competitive edge.
Whatever your offering is, figure out why your prospect can’t afford to delay the purchase to six months from now… Because if they feel like they can do it in six months, they’ll kick you down the road
Please note that I’m not saying you should forcefully shove your product to your prospect and in turn be perceived as aggressive. Not only will this burn that bridge entirely but it will also portray a very negative image of yourself and your company. Instead, try and showcase any implications that could arise as a result of “not moving forward now”. If it’s still a “not right now”, fret not, it’s not game over just yet.
