Marketing technology has evolved rapidly over the last decade.
From email marketing automation to marketing analytics and intelligence, the industry looks completely different than it did in the not-so-distant past.
On the sales side, however, there hasn’t been such a radical development.
Most salespeople today still get to the office, fire up their CRM, pick up the phone and start dialling, just like they did 10 years ago.
This may have worked a decade ago but in today’s environment, they could be doing a lot more…especially when the average SDR still spends 40% of their time looking for whom to call!
The sales process is ripe for a revamp 🛠