Cold call or email?
Or LinkedIn message?
Anyone that claims one over the other is leaving money on the table
The fact is until you talk to the prospect, you do not know how THEY (as an individual) prefer to engage
You can make educated guesses on the persona you sell too but everyone is different
Success in prospecting comes from consistency and confidence:
👉 Hit prospects from all angles (calls, emails, social, etc..)
👉 Always be prospecting – add new names to your cadences every single day
👉 When you send a message or connect via phone, be confident in yourself
The best reps do not have some magic potion but they do show up every day and do the things others will find excuses not to do