No matter which industry you belong to, if you want to increase sales, you have to reach your target audience ✅
In the digital age, where people give priority to visual content, it’s not difficult to see why you should invest in a video marketing strategy
The stat below comes as no surprise as the platforms for producing and consuming video content are becoming more accessible to marketers and buyers alike
Without further ado, this is how you craft a powerful video marketing strategy 🎥📝
1️⃣ Determine your intention – the goal of the video should be clear before you even begin What message do you want to send across?
Put your goal in the title, add keywords and hashtags to the video thumbnail to give your visitors a reason to hit play
2️⃣ Reuse existing content – repurpose existing content by turning it into a slideshow, live-action video
3️⃣ Produce audience-centric videos that are relevant from the beginning to the end of your customer journey
4️⃣ Be short and concise – “75% of videos produced by B2Bs are less than 2 minutes”, Vidyard
5️⃣ Focus on a CTA – direct your audience to the next step in your customer journey
6️⃣ Publish on the right platform – this can make or break your B2B marketing strategy