Preparing for your cold calls can often lead to procrastination
We often feel the urge to learn more about:
🔵 Your prospect
🔵 Your prospect’s company
🔵 Your product to be more comfortable when actually conducting the call
There’s always going to be something more, something you may have not picked up on
👉 Use the tools you have at your disposal
👉 You don’t need to know absolutely all the technical nuts and bolts about your product
Make that call, don’t overthink it…
Remember, you will learn while trying to make sales, but you will never make sales when only learning