A lot of sales scripts I’ve come across lately seem to have the same thing in common, they all put the seller in the spotlight: what the seller wants, what the company does, who else they work with, etc.
Dear salesperson, let’s get something straight: The prospect does not care about you
They just don’t
If you can’t enter into conversations your prospects are already having, they more than likely won’t want to start a new one with you
Why would they?
They’re busy, they have deadlines to hit, teams to manage, emails to respond to, phone calls to make and a family to get home to on time.